Digital art studio teamLab—known for their interactive, often smartpone-enabled installations—have turned their projection mapping prowess towards Japan's Kagawa Water Front Festival, transforming a boat and seaside into a 3D holographic fishing hole.
Using their smartphones as a fishing pole, enthusiastic festival-goers could cast a line into the Inland Sea and race to "capture" giant digital fish project not on a screen, but on water and mist. The 3D projection mapped game—dubbed Guruguru Reel—let participants experience the thrill of seaside fishing, but without the the smell, cleanup, and, well, fish.
Afterward the game ended, teamLab 3D projected two other recent artworks, Water Spatial Calligraphy: Beauty and . TeamLab's penchant for mixing technology with traditional forms of entertainment (be it fireworks, or fishing) make for an immersive festival experience. Now if only Guruguru Reel displayed the "weights" of each catch.